Programmatic Media Buying
Perfomance Campaigns
A Performance Campaign is that which has leads, sales or downloads as its main goal. These campaigns will only show the ads to bottom-funnel audiences and not spend money advertising to the upper funnel. Find out if your business is a good candidate for a performance campaign!
Distributed via websites, newspaper sites, apps, Youtube, Spotify, Hulu, Peacock, and other mianstream media channels using Google's DV360 (and others).
Third-Party Audiences
Many companies sell audience lists (consumer's virtual addresses). We buy these lists to place your ad in front of these custom audiences. Some examples of these audiences include:
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people travelling to Miami in the next 30 days
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people in the market for a new luxury car
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people who own a dog
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business decision-makers in the mining industry
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big company owners
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restaurant owner
... and tens of thousands more!
Great for B2B!
Keywords
We can target people who have looked up a specific list of keywords or phrases in the past. These keywords can be very specific to create an audience for a niche.
Apps/Websites
We can target people according to which apps they have on their phone or which websites they visit. So, for example, if you want to sell tickets for a soccer game to possible soccer fans, you can target those who have soccer-related apps donwloaded on their phone or who visit soccer-related websites.
Retargeting
Track the people that land on your website and target them personally. Less than 15% of users buy or send their information on their first visit to a website. Make sure to appear in front of them constantly to bring them back to your site and convert them. Retargeting increases trust in your brand and strengthens top-of-mind.
