Programmatic Media Buying
A Performance Campaign is that which has leads, sales or downloads as its main goal. These campaigns will only show the ads to bottom-funnel audiences and not spend money advertising to the upper funnel. Find out if your business is a good candidate for a performance campaign!
Distributed via websites, newspaper sites, apps, Youtube, Spotify, Hulu, Peacock, and other mianstream media channels using Google's DV360 (and others).
Many companies sell audience lists (consumer's virtual addresses). We buy these lists to place your ad in front of these custom audiences. Some examples of these audiences include:
people travelling to Miami in the next 30 days
people in the market for a new luxury car
people who own a dog
business decision-makers in the mining industry
big company owners
... and tens of thousands more!
Great for B2B!
We can target people who have looked up a specific list of keywords or phrases in the past. These keywords can be very specific to create an audience for a niche.
We can target people according to which apps they have on their phone or which websites they visit. So, for example, if you want to sell tickets for a soccer game to possible soccer fans, you can target those who have soccer-related apps donwloaded on their phone or who visit soccer-related websites.
Track the people that land on your website and target them personally. Less than 15% of users buy or send their information on their first visit to a website. Make sure to appear in front of them constantly to bring them back to your site and convert them. Retargeting increases trust in your brand and strengthens top-of-mind.