Campaigns which have "Awareness" as their main goal focus on reaching the majority of people that they are targeting. They divulge an ad very efficiently and penetrate a community or demographic fast. These campaigns are very cost-effective. Great for NPOs, government, political candidates, big brand names, advocacy campaigns, and mass events.
Websites, Newspapers Sites, Apps, Youtube, Spotify, Hulu, Peacock, and other mainstream media channels.
Non-profit organizations can get a message accross to their target audience through our state-of-the-art (Google's DV360) platform's segmentation at special low-cost rates.
Governmental campaigns are a very efficient way to place an ad in front of the population of a county, a city, or a country. A cost-effective channel to get a message accross.
Candidates looking to broadcast their ads in their county, state, or country can get their video ads or image ads in front of the public.
Big Brand Names
Brands that are already widely known can use these campaigns to remain on the public's top-of-mind and retain their big brand status. In this context, the main goal is to stay on top and be seen by as many people as possible - very light segmentation.
Private broadcast of a message or an ad. Advocacy campaigns can benefit from this cost-effective medium to get an ad in front of as many people as possible.
Awareness campaigns work very well when tailored to events for the masses. It is a very good way to diffuse an ad to a community, a city, a state, or a country. Spread the word with a Programmatic Awareness campaign.